16 Sep Media: New mag Elle to battle Marie Claire
In May this year Bauer Media’s Madison magazine quietly folded. Grazia and Instyle also joined the magazine graveyard. Yet on September 23, Elle magazine, another Bauer production, will launch in direct competition with long established Marie Claire. So why, why would Bauer, formerly ACP think that Elle can survive where Madison has failed? Sounds crazy, don’t you think?
Especially when Marie Claire has been top of its game for 18 years. Today the Australian report that new editor Justine Cullen, 37 with around 15 years experience will be up against, magazine maven Jackie Frank’s 20 plus years of experience. Not only that, Justine used to work for Frank. Maybe that’s it, the student with the teacher’s knowledge triumph’s and takes out the prize. What do you think? Leave me your comments.